The Uncool Project was established with the aim of supporting the work of visual artists from regions that have yet to be wholly represented in the contemporary art markets. The Project intends to show the works of artists who are very productive on the “side-lines” and “fringes,” in such regions that have thus far been left out of the international canon. From this apparent disadvantage, Uncool’s motto was forged, as it is our belief that the marginal role that has been given to these regions up till now can be expanded. Artists from these regions produce exciting artworks and the heretofore undiscovered treasures can be interesting not only for collectors, curators and connoisseurs of art, but also for the wider contemporary gallery-visiting community.